John Furrier

At Gnomedex

Gnomedex is packed with uber-geeks.  I'm not podcasting as much this year because there are so many other podcasters here.  Last year I was the only podcaster and this year there are over a dozen podcasters generating great content.

I'll post podcasts on PodTech.net later.

infoTalk and PodTech mentioned in Mercury News

Today the PodTech.net site and my infoTalk show is mentioned in the Mercury News today.  They spun this as a amateur medium when in fact it is going totally professional.  That is the PodTech approach.

Corporate Podcasting

Over the past six month PodTech has been working with leading corporate marketing executives to understand and deploy podcasting as part of the marketing mix.

PodTech and leading companies are learning more every day on how effective podcasts are for users and for developing new relationships.  Companies include IBM, Juniper Networks, Barracuda Networks, NextPage, Network Appliance, Yahoo, Intel, Roche Pharma, and many more...

Podcast Marketing - Juniper Networks - IT Leaders - Masters of IT

Juniper Networks has launched a IT leaders marketing program that has included podcasts from PodTech's InfoTalk format.  This is an example of Innovative Marketing Leadership. 

Kudos to Greg Ness and Trevia Clark over at Juniper for the innovation and vision to integrate new media to create effective marketing programs that work for users.

More information about PodTECH at www.podtech.net or at the PodTECH Gallery Blog http://podtech.wordpress.com

Web 2.0 Customer

Ok - In this post ...I'm a linker... Nivi who writes a blog on technology and venture capitalists pens a nice post.  Web 2.0 Customers.

PodTech.net is a creator.  So my analysis is that linkers get more traffic therefore more ad revenue but creators get more value and will make more money because in web 2.0 the middle man is eliminated. 

From Nivi:  You can break down Web 2.0 customers into a fuzzy hierarchy:

1. Creators who create an “original” work. Examples include a reporter at the New York Times, a podcaster, a blogger who is writing original content, or the author of Harry Potter.

2. Linkers who annotate the work of Creators. Examples include a blogger who mostly links to other content or a del.icio.us user who publishes the RSS feed of his bookmarks.

3. Commenters who comment on the Creator’s and Linker’s work. Examples include anyone who writes a comment on a blog.

4. Surfers who consume the output of Creators, Linkers, and Commenters. Anytime you read someone’s blog, you are a Surfer.

Web 2.0 defined by Yahoo 2.0

Yahoo's Chief Product Officer Geoff Ralston defines Web 2.0:  “"it's about *us*! - it’s just there all the time.  It’s always with you.  It’s with you in your car when you’re walking around.  It’s everywhere.  It’s always on.  It’s part of your life, and in much deeper ways.  It’s an evolution that will just keep on getting stronger, deeper, and more!"

Another PodTech Exclusive

Web 2.0Yahoo Podcast InfoTalk PodTech.net PodTechInfoTalk Silicon Valley Technology Podcast John Furrier InfoTalk podcast shows PodTech.net

Google Base

John Markoff writes about Google.  Google yesterday at the Vortex conference spoke publically that they interface with customers through their beta releases. 

PodTech.net - Best Podcasting Site

PodTech.net gets the nod for Worlds Best Podcasting Site.  What a complement.  Here is the link to the site.  I am happy for the award and I'm working hard to build out more great content for people and keeping the "Fresh Voices" coming. 

PodTech.Net - InfoTalk

Pioneer in the podcasting space. Plain and simple: informative content on a variety of tech, business, media and innovation topics, as well as original interviews. John breaks new stories and keeps his listeners up to date.

BlogOn Podcasts on PodTech

John Patrick blogs and podcasts about BlogOn.  Nice.  BlogOn Podcasts on PodTech.net - The posts are in the BlogOn channel. 

I enjoyed seeing many friends at BlogOn. It was a great event in that you get the entire entrepreneurial and professional community together in NYC.   

Thanks to John Patrick for the nice complement.  Coming from John is a real honor.  I did a podcast with John Patrick in June.  John was one of my first set of Podcasts on PodTech.

John Patrick writes:

John Furrier is an example of a new breed of talk show hosts. After getting his education at Northeastern University and Babson College in the Boston area, John began a career in the technology field. He held senior positions at RealNames and at several other startups and then moved to Palo Alto where he started BroadDev which specializes in Internet and communications technology. His consulting work includes Blog and Podcasting Consulting but after being interviewed by John or listening to one of his podcasts, you can tell that being behind the microphone is his passion. John has mastered the process of identifying interesting people to interview, setting a mini-studio in a hotel lobby, putting enthuiasm into his interviews, keeping them short and interesting, and organizing and promoting his content online. John's infoTalk Podcast, presented by Podtech.net, is gaining in popularity in the technology industry and likely will become a sustainable advertising-supported business.

Podcasters will emerge to create "infoTalk" podcasts about baseball, fly fishing, sewing, running, geocaching, stamp collecting, how to do your taxes, political commentary, and every subject imaginable -- and probably some unimaginable. My dream is for podcasting to take off in K-12 education. Imagine Mrs. Smith recording her summary of the day, prescription for tonight's homework, and a preview of tomorrow's class and then the students listenging to it on the school bus with their mp3 players. Even better, imagine Mr. Jones, another teacher, hearing kids in the hall talking about how cool Mrs. Smith's podcasts are and then going hnome that night to google his way around the web learning how to become a podcaster.

BlogOn Podcasts:

Scott Gatz, Joe Hayashi, Cathy Brooks, Vassil Mladjov, Bill Flitter, Jeremey Pepper, Steve Gilmore

Media 2.0 ( Web 2.0 ): Podcasting and Media Discussions - Transparency, Credibility, and Trust

As I sit in NYC waiting to meet and interview Steve Forbes alot has happened over the past week.  My last post here was Friday announcing the web 2.0 workgroup.  Since then I flew to NYC for BlogOn Confernce, Podcasts at IBM, down to DC, and back to NY for more podcasts and meetings.  Starting soon I'll be posting here and on PodTech as a blog of the activities and summaries of the podcasts and meetings.  Too much is happening not to document it on a blog.

In NY I met with the NY Times, IBM, media companies, dozens of companies at BlogOn, other entrepreneurs and podcasters.  In fact I just got off the phone with the Libération publication in Paris talking about the trends in user generated content.  Things are happening globally with this "web 2.0"  (sorry for saying it again).

I've gotten a ton of feedback on the term Web 2.0 being overused.  I agree and I've been using it a ton.  I see the technical guys point of view of it as a "dumbing it down" message as insulting.  I agree but we need to put this massive shift in context.  The average person or executive from a media company needs context to understand the magnitude of what's happening.  We are seeing things now that haven't been seen in years.  For example Google reminds me of Microsoft in the 80s (I remember in 1988 saying there is no way Microsoft's stock can go higher... their performance since then was huge).  Now Google is the same way -six months ago (and this morning) I thought there is no way it could go higher.  Maybe we're seeing the same movie again.  This 2.0 movement is not a bubble but real - real evolution (or revolution).

One thing is clear to me is that we'll be seeing a massive inbound tidal wave of content from individuals whether they by themselves, part of a blogger group, or part of a company.  Podcasting is a communication revolution and all communications are impacted from politics to play and from individuals to corporations.

Podcasting is the just a step toward rich interactive media from audio to video.  Another observation is that traditional institutions are just now seeing it but still behind in terms of really understanding it. 

In my view I see a massive convergence coming between mainstream media (MSM) and user generated media - it has to do with community media and the key drivers are transparency, credibility, and trust. 

I'm certain that new technical, business, economical, and social models will come into view that today look crazy to the average person.  So if people call you crazy maybe that's a good thing.