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October 30, 2005


Stephen Randall

I'd like to resolve a potential blind spot in Web 2.0 thinking with respect to mobile computing and/or mobile phones. I'm referring to having a pragmatic yet deep understanding of the end-to-end user experience when away from a desk and a knowledge of the challenges of infrastructure, (not always on) devices and the politics of old school and monopolistically inclined companies on the carrier and handset side of the equation.

So consider "The Web Outside" - my term for a read/write web extended to the street. In its broadest sense The Web Outside is about connecting, finding, searching, buying, socializing when away from the desk.

Doing that without being heaviliy 'taxed' by carriers, and enabling/motivating companies and developers to create great new products/applications is a challenge. Doing that in an enchanting way, for a mass market weaned on instant gratification, while retaining trust is a bigger challenge!

The solution is not, in my opinion, to cram it into a shrinking handset. Instead, I think the handset will become the means and not the end for the Web Outside.

The Web Outside will extend the power and reach of the web - but it will be different in terms of applications and behavior.

It will enable the handset to act as a remote control for example getting info via internet-connected out-of-home networks, facilitating in-location blogging (which is different to mobile blogging) and acting as a cookie that extends on-line preferences to locations and out-of-home peer to peer applications.

The Web Outside is not just mobile computing. I believe it will become a vibrant part of Web 2.0 and I have enough war wounds on this. You heard it here first!

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The ability to create and update content leads to the collaborative work of many rather than just a few web authors. In wikis, users may extend, undo and redo each other's work. In blogs, posts and the comments of individuals build up over time.

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So my analysis is that linkers get more traffic therefore more ad revenue but creators get more value and will make more money because in web 2.0 the middle man is eliminated.

A disappointed John

I don’t know if this is true, i argued with my friend about this, and he thinks it’s true, maybe it is or maybe it ain’t but i’m not absolutely convinced

Ashish Kumar

Thanks for sharing your opinion...

Laptops to you

This is probably one of the best mentions of this topic I've seen in quite a while.

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