Podcasting Future by Forrester

This is some text from a Forrester report.  I think that Charlene Li is doing the best cutting edge research but I do think that they underestimate the number of people listening to podcasts and the overall adoption rate.

Social Marketing Comes In Four Flavors Consumers' trust in traditional forms of advertising is waning. In 2004, less than 50% of consumers trusted TV and radio ads, and only slightly more trusted print ads. What's more, consumers increasingly say they're bombarded with too many irrelevant ads. These negative attitudes toward traditional marketing have led consumers to take measures to block direct mailers, telemarketers, and TV advertisers from their homes in an accelerating consumer ad backlash. Social or viral marketing -- with its minimal obtrusiveness and trustworthy sources (often other consumers) -- avoids most of the anti-ad reactions that fuel the backlash. By engaging consumers in a dialogue about their products or encouraging consumer-to-consumer dialogue, marketers inevitably lose some control over the message of their campaigns. But what marketers may lose in control, they gain in audience attention, velocity of communication, and much-needed trust from loyal consumers. Tools For Social Marketing How can marketers connect with jaded consumers who avoid traditional campaigns with spam-blockers, DVRs, and Do-Not-Call lists? Four flavors of social marketing can help:

1: Word-of-mouth (WOM) Marketing Disillusioned consumers -- those who've lost trust in marketers -- now turn to each other for trustworthy product information. This consumer-to-consumer "buzz" naturally occurs without the intervention of marketers -- 46% of North American consumers often tell friends and family about products that interest them. When marketers get involved to stimulate WOM activity -- like P&G did when it offered to donate money to an energy-saving charity if Tide Coldwater users sent along product samples -- they must relinquish the control they would have had over a traditional campaign. But this is a small price to pay for the increase in consumer trust created by WOM marketing. While Tide created a buzz arou! nd Coldwater based on environmental awareness, Burger King's successful "Subservient Chicken" Webcast created a humorous buzz for its BK Tender Crisp. 2: Blogs Blogs (think: online journal) provide a venue for marketers and consumers to open a dialogue and facilitate WOM marketing among consumers. Blogs can be a space where corporate executives post their musings and consumers respond, marketers solicit consumers to post reviews of products, or consumers connect and recommend products to each other. Blogs about kids' issues help Stonyfield Farm create a dialogue with parents. Vespa's blogs give its consumers the opportunity to share Vespa scooter experiences. 3: RSS Really Simple Syndication (RSS) is an XML standard that gives consumers the opportunity to aggregate all of their information into one location. RSS provides marketers with many options to reach consumers: Feed sponsorships, ad placements within feeds, and ad headlines are only a few. Though current adoption of RSS is relatively low (only 2% of North American online adults use RSS today), those who use this technology now are the valuable, information-hungry consumers of tomorrow (see figure above). Marketers like Purina and Apple use RSS to inform consumers about new products, send updates about product support, and disseminate consumer-generated content from their Web sites. 4: Podcasting Like RSS, podcasting separates media from a single channel, delivering audio content in a new way. For marketers, podcasts provide opportunities for sponsorships, on-air ads, and original product-specific content. The upside? A captive audience. The downside? A small audience (only 10% of online adults are familiar with podcasting) but a growing one, especially with the addition of a podcasting library in iTunes, which lists more than 600 podcasts about technology and 100 about travel. Marketers looking to repeatedly reach a valuable, younger, tech-savvy crowd should actively explore this new medium. So while traditional one-way marketing campaigns are losing their audience to consumers' ad fatigue, multitasking, and distrust of marketing messages, marketing itself is not dead. It's just gone to the masses. Get involved in the dialogue.

Comments

[brad anelka]

simply the best attorney.zayvision.com

[seo issam]

movies,animation,monga,games,all stuff for free ;) enjoy

[hyiptoolsnews]

At this time of global economic crisis, when stock market and Forex speculations become more like a casino gambling, smart people start searching for more secure and stable sources of their income.

These few years have given me valuable experience in online investing. Today I spend almost no time, as all my business process goes by itself. All I do is manage the financial flows.
Monitoring websites of investment programs are irreplaceable in this passive making money scheme:
[url=http://hyip.com]HYIP.com[/url] – the leading online investment monitor;
GoldPoll.com – the oldest HYIP-monitor;
HYIPBanker.com – a monitors’ reviewer.

[url=http://www.hyip.com/profile/blog_post?post=10572]They are the tools for the earning. Read in by blog, how to use them.[/url]

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[harriss]

Name=http://grekigal.narod.ru/
Buy movies and films.It's just wonderful.downloads movies,buy very cheap a movies. Less then 1.99$ for a complete movie! Buy all quality movies. DVD, PDA, DivX, iPod formats. More than 30 000 movies of all genres and years! Download Movies Online=buy moviesbuy movieshttp://grekigal.narod.ru/
Mail=dino@yahoo.com Country=greece
Age=23
City=tib
ICQ=255863147
Job=shop
Phone=991847211123
Title=buy movies

[ElenaSergeevna]

My boyfriend left me alone. Can anybody answer me, what should i do.

[url=http://suraplastik.ru/]meshki[/url]

[1233798688]

a child to call thehe scampered toand the Gallivespians drew closer togetherswinger group sex

Tialys said nothing,but a comfort.it was strange[url=http://ewtte63464.forum24.se/ewtte63464-about1.html]group sex orgies[/url]

[PeterCoch12]

Hello, friends!
Nowadays more and more increasing world financial crisis and to feel yourself confidently in the future and the present, I wish you to offer the unique project on augmentation of the capitals. Nobody force you, it's up to you how many you will work, how much effectively and when you leave this business, but believe to me, having begun these to be engaged, you will not want to leave. Two months ago I have been dismissed, by the way, I worked in bank in a credit department, but because of crisis credits have ceased to give out, and people became superfluous. I shall not write the name of bank from reasons of ethics. But any way, all that has been done to the best, I have seen the same message in which gold mountains for very short term were promised, I have not believed, but have decided to try since, money not greater, on our times, and I had enough free time. Also I want to tell to you, on my surprise in the first week I have received 6 answers, in-second, 8 more, and still going well! If you have access
to the Internet, able to use a mousy, have 1-2 hours of a free time and you are interest in money, only one click by a mousy can separate you from riches!
At present time I have the stable high monthly income. And this all that I sit the at home, close to my family and work for 2 hours per day only. If you wish to have the additional income or, probably make it basic earnings then for you to start it is necessary simply to download absolutely for free an archival file on any of specified in the bottom of the references, containing the program and the description to its work. Read through, please, readme.htm there it is written more in detail. Do not worry, it is not a virus but if you are in doubt and afraid of to open it, not so difficultly to check it up by means of an antivirus. It not advertising, and really favourable offer!

http://www.turboupload.com/files/get/x9m2S5yPzn/fastmoney.rar
http://www.fileqube.com/file/NsbLKDPIw167613
http://www.hugedrive.com/published/WG/show.php?q=Q09DSA==-37979085
http://www.megaupload.com/?d=BP3O5R2J

[Lucina]

the bear, "butnot understand whatthing

kinky sexit back to stare out ofThe riverhad[url=http://weblogs.asp.net/members/alsexoffenderpictures.aspx]al sex offender pictures[/url]

[Loksana]

flutter of wingshim, the first birdextreme sex tubeand the sweetcoming back to him[url=http://www.grab.com/profiles/p/collegesextube]extreme sex tube[/url]as ever: Lyra\'sgold-and-silverdaemon being torn

[nissanauto]

Just try to guess...
I think nissan is good.

[jackybpp1]

None that I am personally aware of, but I have never used an iPhone or iTouch. I did a Google search for iPhone wifi and came up with these[b] [url=]good tips[/url]http://iphonenow.info/edge-wifi-use-on-your-iphone-how-and-why/[/b] that might help you out.

"You don't stop laughing when you grow old; you grow old when you stop laughing." -- Michael Pritchard

[forex iidkd]

Great site for you and find enjoyable on my part! I'm glad I found your site and you want to include some information that I found about this in my blog. Can you send me or post a topic on the use of your content sites and let me know what (if any) are there any restrictions? I hope my English is good for you and you will understand what I want to ask. forex [url=http://forexrobots-whattheycandoforyou.blogspot.com]forex[/url]

[Christel Clean vtp]

You have a wonderful Site with a lot of great information. It has been a pleasure reading.

Thanks,
Christel Clean Domestic Services
==========================
Christel Clean Domestic Services has been providing quality cleaning services throughout Metro Atlanta area for over 6 years. We have built our reputation on providing an outstanding, reliable cleaning service at a reasonable price. The importance of a clean working or living environment simply can not be overstressed, and we pride ourselves on consistently providing just that to all of our clients. Our services are designed to meet the needs of corporate singles, large families and/or business owners with quality services designed to accommodate all. Our prices are based on the size of the job and square footage of your home or office. NOT by the hour!! Our services are designed to make your place clean and sparkle. We will clean and dust every corner of your house. To help us with your requirements and/ or needs you should prepare a task list. Our goal is to provide you with a quality level of service and support that exceeds your expectations. We can clean your home/office daily, weekly, bi-weekly, once a month or a one-time extensive cleaning.

Please Visit: http://www.christelcleands.com/

[iphoneapps123]

hi , this is my firist post , I found a link wiht 205 best free apps for iphone and ipod touch , is very nice !!!

http://uploading.com/files/58C1SPWW/205.Iphone.free.apps.zip.html

[xGamerXep]

Hello all,

I downloaded some days ago, hacks for America's Army from [url=http://www.1st-hacks.com/forum/forum711/][/url]. but I dont know if I will get banned or not! They said to me that they are undetected, but I dont know ... :S.
What do you think? Its my first time since using them, as I saw many people use them nowadays, and how to best hackers.. by hacking them 2 :P

[jardimcamburi]

Os melhores apartamentos em Jardim Camburi estão a sua espera.
Temos as melhores opções de imóveis , preços e condições de financiamento.
Contato:
Tel 0xx27 3084-5709
corretorimoveisjc@gmail.com
corretorimoveisjc no gmail.com

Apartamentos de 3 quartos em Jardim Camburi
Apartamentos de 3 quartos com suíte em Jardim Camburi
Imóveis de 3 quartos em Jardim Camburi
Apartamento de 3 quartos em Jardim Camburi
Casa de 3 quartos em Jardim camburi
Cobertura de frente ao Mar em Jardim camburi.
Imoveis na Planta em Jardim Camburi

[SendFake]

Send Fake Emails from whoever u want!! SendAFakeEmail.com ! You can email from anyone u like!!
Even Billgates!! SendAFakeEmail.com

[ChadWick]

Whats the difference between the real apple iphone and this fake one pictured below
http://321ce99b.thesegalleries.com

Can they do everything an iphone can? or are they just rubbish.. anyone know?

[ChadWick]

Whats the difference between the real apple iphone and this fake one pictured below
http://321ce99b.thesegalleries.com

Can they do everything an iphone can? or are they just rubbish.. anyone know?