Here's my podcast with Charlene Li from Forrester on where the blog and podcasting trends are going. Li spoke with me about blog trends, and she is putting the finishing touches on a upcoming report on “How marketers can use RSS.”
Have a listen. To download the podcast, go to PodTech.net and search for Charlene Li
"Blogs and podcasting are changing the nature of the email newsletter."
"[I'm hearing from marketers:] 'I don’t want to give up my email newsletter in favor for RSS.' But actually corporate marketers can now shift the heavy lifting forcing into email newsletter to RSS, and have email newsletters play a different role. For example: instead of holding a product launch for another 2-3 weeks waiting for the next email blast, now with RSS, marketers can put it up whenever they think is the right time. And get feedback and conversations back and forth very social and control goes back to marketing."
"Forrester using blogs as conversation platform to use as an outlet to get ideas out there… Premium written research is great for 'big ideas' and the blog is perfect for the little ideas. It’s all about influence at Forrester."
More great stuff—listen to the podcast...
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