"how podcasts are being embraced and the potential they have on the companies we represent on a daily basis. Podcasts are a way for our executives to control the message. Most podcasts are taped live and this prevents misquoting or taking a quote out of context."
Blogging and Podcasting shifts traditional pr mentality - it shift from controlled messages to dynamic conversation. In the post Enron era customers want honesty and information. Lets get the word out to marketers... Start blogging and podcasting otherwise they won't be part of the conversation.