Ad Technology is a big growing business and a new tradeshow called Ad Tech is coming to SF called Ad Tech 2005. More than ever, on-going interaction between brands and consumers is required if advertisers are to stay relevant and provide value. The conference is being billed to provide insights, tools and techniques that today’s business and marketing leaders need to profit from these transitional times.
I'm sure future of lead generation and the performance of emarketing will be a big topic. All the big search oriented products will be there promoting their offerings for online advertising.
I hope they talk about monetizing "The Long Tail".