Gnomedex is packed with uber-geeks. I'm not podcasting as much this year because there are so many other podcasters here. Last year I was the only podcaster and this year there are over a dozen podcasters generating great content.
This has been my personal blog for sometime and since the founding of PodTech over a year ago I haven't been posting. Since Dave Winer has been busting my chops about not having a personal blog and the fact he just linked to me here I will try to post more often. I'm at gnomedex for the biggest blogger conference (now podcasting conference) where I can see old and new industry friends.
Over the past six month PodTech has been working with leading corporate marketing executives to understand and deploy podcasting as part of the marketing mix.
PodTech and leading companies are learning more every day on how effective podcasts are for users and for developing new relationships. Companies include IBM, Juniper Networks, Barracuda Networks, NextPage, Network Appliance, Yahoo, Intel, Roche Pharma, and many more...
Ok - In this post ...I'm a linker... Nivi who writes a blog on technology and venture capitalists pens a nice post. Web 2.0 Customers.
PodTech.net is a creator. So my analysis is that linkers get more traffic therefore more ad revenue but creators get more value and will make more money because in web 2.0 the middle man is eliminated.
From Nivi: You can break down Web 2.0 customers into a fuzzy hierarchy:
Creators who create an “original” work. Examples include a reporter at the New York Times, a podcaster, a blogger who is writing original content, or the author of Harry Potter.
Linkers who annotate the work of Creators. Examples include a blogger who mostly links to other content or a del.icio.us user who publishes the RSS feed of his bookmarks.
Commenters who comment on the Creator’s and Linker’s work. Examples include anyone who writes a comment on a blog.
Surfers who consume the output of Creators, Linkers, and Commenters. Anytime you read someone’s blog, you are a Surfer.
On Monday I will be posting a podcast on PodTech.net with Forbes president Steve Forbes where Steve talks about the benefits of social media (blogging and podcasting). It will be interesting to see how the writer response when his boss basically says the opposite of his story. Look for the podcast on PodTech.net Monday morning.